OUTBOUND LINKS

Audit outbound links to improve search results


If you want your site to work long and happily, being in good positions as a result of searching for search engines, you need to control many technical aspects of your site. One of the most important of them is outgoing links of your site. Technically, you can do this with the help of Website quality assurance tool, and later in our review we will tell you why it is important and how to properly monitor outbound links of the site.

Not all outgoing links are equally useful. If you have an old, time-tested site, then for sure there are a lot of links that you need to get rid of. If you put links to everything, without worrying about the quality of the sites you refer to, then it is even more important to clean outbound links.

Here are exemplary rules when a link does not have the right to life:

  • * Link is broken. The site either closed, or the structure of the materials changed;
  • * Pass-through link;
  • * An invisible link (located in the drop-down menu, the same color as the background, not highlighted in the text, placed outside the screen);
  • * A link in the menu that leads to a third-party site that does not belong to you.

Links to keep:

  • * On your profiles in social networks;
  • * Links to your projects;
  • * Links necessary for the operation of the pages (the same videos from Youtube, thematic links to Wikipedia).

After that, check all the remaining links and remove links to non-authoritative sources. Here it is necessary to be guided by a rule: authoritative sources should confirm the facts placed on pages of your site. Never refer to an intermediate link, for example, to those who do not create additional unique statements, but only quotes someone. Find and refer only to the source.

Simply correcting the broken links, we will already rise in the eyes of google or yahoo !, increasing the quality of the site. And this work should be done monthly, because projects on the Internet die or are transformed very quickly, accumulating on our site a bunch of unnecessary slag.

Here's what is written on the management of quality control sites by a group of technical experts from one of the leaders of the search market:

Pay attention to links that can be placed on your site ... All links, if possible, should be moderated by the site owner. The probability that your site will leave a spam-record, unfortunately, is quite large. Most search engines do not take into account spam links to sites, but the reputation of your site may suffer if you do not control the posts posted on its pages. If you are not sure about the quality of the links left by users on your site, we recommend adding the rel = "nofollow" attribute to them. If your site has a lot of spam messages, then it can be completely banned from being indexed by the search engine. It is also recommended to protect your site from spam robots using the CAPTCHA system.

After that, we need to crack down on links to unauthorized sources.

Next, sort the links on the indicators of credibility and begin to wonder, without what low-authoritative links we can do. Here the work is completely manual and requires thoughtfulness and perseverance.

After refusing links to unauthorized domains, it's time to review the keys (anchors) that you refer to authoritative domains. Ideally, this should be either brands, or pieces of facts that occur in the text of the domain page (2-3 words), product names, etc.

Do not use commercial keys and unnatural phrases / expressions - they should be corrected immediately.

Thus, having spent a day analyzing outbound links, you will go to the next stage of website quality, increasing the authority of your site in the eyes of Search Engines.


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